Communication: Public Relations (BA)
Build brands. Build awareness. Build a career.
- Available as
- Bachelor of Arts
- 4 years
- Fort Wayne
Why Study Communications and Public Relations?
Strong storytelling and clear messaging are at the heart of how brands and businesses engage with audiences today.
A major in public relations prepares you to strategically communicate across platforms to a range of audiences, from employees and potential customers to the community at large. Plus, the skills and experience you gain from studying communication — relationship building, speaking and problem solving — are transferable to nearly any career field today.
Median annual salary for public relations managers in 2022
Career success rate for our Class of 2022 Communication: Public Relations graduates
Number of jobs for public relations and fundraising managers in 2022
Why Saint Francis for a Public Relations Major?
The University of Saint Francis has a strong, comprehensive communication curriculum that balances the liberal arts with plenty of practical learning experiences. After you build a foundation in public relations, you’ll explore a range of upper-level and elective classes, such as:
- Event Planning
- Digital Tool for Communication
- Digital Campaign Management
- Strategic Media Writing
- Presentation and Relationship Management
Saint Francis’ public relations major offers the flexibility to broaden your studies with a minor or second major; for instance, a minor in environmental studies could be ideal if your goal is to advocate for environmental causes. So, if you’re like a lot of our ambitious communications majors, you’ll fill your elective credits with interesting classes from disciplines like psychology, photography, museum studies, marketing and film.
Rooted in the Catholic and Franciscan traditions of faith and reason, a Saint Francis education also strengthens your character and prepares you to become an ethical communicator and leader.
“I was hired into my first professional job when I was still a student as a marketing assistant at Visit Fort Wayne. I credit my professors. They share job openings and teach us how to get out into the professional world.”Jasmine Bejar ’15 Digital Marketing Manager at One Lucky Guitar
Project-based learning is an essential part of Saint Francis’ public relations major.
Collaborate and get creative with classmates on PR case studies and campaigns for local organizations. You’ll even team up with students from other majors, such as digital media, graphic design, film and marketing, on exciting, real-world, professional-quality projects.
When you study communications at Saint Francis, you get to complete TWO internships.
A strong alumni network and close ties with the business community opens doors for our students to gain professional experience and make valuable connections at sites such as:
- Arts United
- Diocese of Fort Wayne and South Bend
- Disney College
- Kingston Healthcare
- Indiana Historical Society
- Indy 500
- Mad Ants
- NBC affiliate station
- Parkview Health
- PBS Fort Wayne
Faculty and Facilities
In a field as broad as public relations, you’ll learn and find inspiration all over campus. You’ll study with expert communication faculty members and scholars from other disciplines. You will also have 24/7 access to computer labs, design studios and other state-of-the-art learning spaces.
Campus and Community Involvement
We encourage you to join Saint Francis’ Communications and Public Relations Society. You’ll deepen your knowledge, expand your network and have a lot of fun! Other campus groups and activities that might interest a public relations major include:
- American Advertising Federation
- Film Club
- Student Activities Council
- f/8 Photo Club
What Can You Do With a Public Relations Major?
Our graduates tell the story of Fort Wayne as marketing specialists with our local visitor’s bureau; manage customer accounts at major ecommerce retailers; coordinate volunteers for large ministry organizations; and engage with visitors to Indianapolis Motor Speedway.
Truly a versatile program, Saint Francis’ public relations major has also led our graduates to positions such as:
- Account coordinator, Sweetwater Music
- Communications specialist, Fiat Chrysler Automotive
- Community relations manager, Arts United of Greater Fort Wayne
- Digital content manager, Visit Fort Wayne
- Digital media coordinator, Fransican Health
- Director of external affairs, NeighborLink Indianapolis
- Donor services coordinator, Lutheran Life VIllages
- Email marketing specialist, Lett Direct, Inc.
- Event director, Varsity Spirit Corp
- Marketing coordinator, Fort Wayne Museum of Art
- Marketing manager, &Marketing
- Neighborhood and event manager, Redwood Living
- Social media specialist, Elkay Manufacturing
- Volunteer coordinator, Degage Ministries