| ALUMNI & FRIENDS
NEWSLETTER |
| OCTOBER 2025 |
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| Saint Francis launches logo and monogram |
Saint Francis unveiled its new logo, academic seal and monogram on Aug. 2, marking the first update to the logo and seal since 1998 and the first monogram in university history.
The changes were shared with the campus community in conjunction with the start of the 2025-26 academic year.
“These elements of the Saint Francis brand were designed to become visual and emotional touchpoints for our vibrant university in the 21st century,” Saint Francis President Dr. Lance Richey said.
The logo and academic seal represent an evolution of the ones the university has held for decades, and the designs respect the tradition of Saint Francis while embracing the future.
“While reflecting our continued commitment to academic excellence and our Catholic heritage, the evolved designs do so in a fresh, simplified way. More than just a visual element, the logo and academic seal are symbols of everything our university stands for,” Richey said. “Meanwhile, we believe our first monogram will boost our identity, helping us become more recognizable in the community and beyond.”
The Saint Francis logo family has long included a primary logo comprised of an academic seal and university name, alongside a separate athletics logo—the familiar Cougar head, which will remain in use. While both serve a distinct purpose, the introduction of a monogram—a stylized “SF”—into the logo family offers several strategic advantages in engaging prospective students, current students and alumni across a variety of contexts.
The monogram helps to visually signify Saint Francis’ progression as a university, blending modern design with established heritage. It will effectively bridge the gap between the primary logo and the athletics-focused logo, rounding out a cohesive, comprehensive brand identity. The monogram will also offer a versatile, contemporary alternative in non-athletic contexts.
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