| ALUMNI & FRIENDS
NEWSLETTER |
| DECEMBER 2025 |
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| Discover greater at Saint Francis |
The University of Saint Francis hopes to make a broad impact with potential students through the “Discover greater” branding platform.
The “Discover greater” branding platform in print, audio and video marketing came in response to the implementation of the Renew 2028 strategic plan. The university conducted extensive market research, surveys and discussions with branding professionals, and collaborated with the President’s Cabinet. The goal is to capture what it means to be a student at Saint Francis and what students can expect when they choose Saint Francis over their other options.
A branding platform can be considered as a rallying cry. It’s a single idea, expression or philosophy that captures the heart and soul of a brand. It should be something the audience relates to personally. Examples would include Nike’s “Just Do It” and Airbnb’s “Belong Anywhere.” It should be succinct, memorable and inspiring, capturing a core purpose. Once articulated, it can help guide all future messaging.
What does “Discover greater” impart? The phrase can assume multiple meanings, depending on context. Saint Francis students discover greater academic challenges, greater community connections, greater service opportunities, greater access to professional opportunities, etc. Students will also “Discover greater” in the spiritual sense, growing in their faith as part of our mission to provide “an encounter with the heart and mind of Jesus Christ so that God, who is Love, may be loved.”
As a university, our plan to meet student needs with regional healthcare degree offerings at various Indiana locales demonstrates our commitment to discover greater opportunities to provide a Saint Francis education throughout our region and beyond.
Within “Discover greater” marketing, people will notice bursts of light incorporated into photos and videos. This is meant to represent the light of Christ and reflect the university’s Catholic identity and Franciscan charism. Saint Francis encourages students and potential students to understand and appreciate the source of inspiration as we “prepare students for personal and professional lives of virtue, service and joy.”
“Discover greater” resides within the university’s brand manifesto:
We believe everyone is made for greatness. At the University of Saint Francis, students are challenged and inspired to reach higher, seek truth and find purpose in every aspect of their lives—from their studies to their careers to their faith.
Rooted in our Catholic identity and rich academic tradition, we form the whole person through an encounter with the heart and mind of Jesus Christ, so that God, who is Love, may be loved.
This is the place where faith and reason come together. Our graduates leave here equipped with knowledge, wisdom and a lifelong drive to discover greater.
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